The difference between Facebook & LinkedIn


After seeing umpteen selfies and bikini-clad women vying for attention on LinkedIn, I decided to educate the lesser informed of us who have yet to figure out the difference between Facebook and LinkedIn.

The main difference between LinkedIn and Facebook (for those who honestly don’t know) is that LinkedIn is a business platform whereas Facebook is a social platform. Think of Facebook as your local coffee shop where you meet your friends and family to catch up.  Now think of LinkedIn as the big glass building downtown where business people get together to hire, contract, share business-related information and do business together.

So let’s just mentioning the 4 main things you would NOT do when going to the big glass building looking to do business (LinkedIn).

1.  You wouldn’t arrive there wearing your underwear or bathing suit (or flashing your bare bits) because it simply sends out the wrong message. People honestly don’t have to unclothe to get attention. Success is by far the best attention-grabber.

2.  You wouldn’t arrive there without a cv because you could well miss an opportunity to get hired.

3.  You wouldn’t tell everyone you meet about your personal problems, religious or political  views because your potential boss, business partner or client may find your shared views offensive enough to not want to do business with you.

4.  You would refrain from being rude, abusive or politically incorrect because people judge you by your actions. Nobody wants to do business with abusive people, racists or sexists. (What you say on LinkedIn will have very far-reaching consequences for your career).

On the other hand, when going to Facebook (the coffee shop example I used earlier), do whatever you like considering your audience. Take as many selfies as you want, and wear your underwear or bathing suit. Curse, jab fun at your friends, tell everyone how you feel today, etc. That’s the place where you get to relax and have fun.

Since LinkedIn is a professional platform for serious business people, it is highly frowned upon to use it as a social platform. Of course, it is to be expected that a certain amount of “social fluff” will bleed through to LinkedIn, but I believe that mostly comes from a place of not understanding the difference between Facebook and LinkedIn.

Have a look at this tongue-in-cheek advertisement for Cell C directed by South African, Jonathan Parkinson, it sums up social media beautifully and shows us just how ridiculous we’d actually seem if we practiced social media actions in real life.

About the writer:

Amour Setter is an award-winning filmmaker, international producer at Amour Setter Films & owner of Auteur Film School





Gossip is alive and well and thriving on social media these days. Some people honestly have nothing better to do than run others down. How can you conduct yourself so as to avoid gossip & remain professional?

  1. If you happen to be caught up in a conversation that quickly turns to gossip, try to steer the conversation to another subject or politely suggest that since the person being discussed is not physically there to defend themselves against attacks, it might be better to discuss something else.
  2. Never, ever repeat any gossip, unless it involves a very close friend or family member and you feel the allegations made behind their backs are serious enough to warrant a discussion with them directly. Repeating hurtful or petty gossip will not help anyone, it will only make you unpopular for partaking in the gossip in the first place.
  3. If you resign from your job or freelance position, don’t discuss your reasons with other people. Simply say “Things didn’t work out as planned” and leave it at that.
  4. Develop the philosophy “What you think of me is your business, and what I think of you is mine.”  People don’t need to know what you think of them.  Nobody is perfect and just because you don’t like someone doesn’t mean they should stop existing. You are not going to like everyone you meet and not everyone you meet is going to like you. By the same token, if someone insists on telling you what they think of you, tell them it’s none of your business.
  5. The less you rely on other people’s opinions of you to feel good, the stronger your self-esteem will become. People with strong self-esteems are more successful in life because they can rely on themselves to feel good.
  6. Are people talking about you behind your back? Ignore it. Let them continue if it makes them feel important. Don’t react, don’t lash out and don’t try to defend yourself.  Keep your head up high and continue living your life with integrity. There will ALWAYS be people talking behind your back, so get used to it.
  7. Make a point of always saying something nice about people behind their backs and learn to focus on people’s positive traits rather than their negative traits.
  8. Avoid gossipers at all costs and do not become friends with vicious people who like to gossip because you can bet 6 month’s pay they will gossip about you behind your back if given half a chance. Choose your friends wisely!
  9. Learn to mind your own business. Who cares what people do in their personal lives? As long as it doesn’t directly affect your job or negatively impact on you at work, does it matter? Nobody said you had to be friends with everyone you work with.
  10. There are times when gossip can be very damaging to your professional reputation and may warrant a visit to an attorney to issue a letter warning the guilty party that they may be sued for defamation if the gossip continues.

If you avoid gossip, gossip will tend to avoid you. Live with integrity, help others where you can, be kind and compassionate, be polite and behave professionally. If you do all of that, gossipers will find it difficult to gossip about you and when they do there are usually enough people around who will come to your defense.

Want to learn how to become more professional in your filmmaking career? Auteur Film School offers home-study courses in filmmaking with many subjects focusing on Life Skills and building your professional career. Email for more information:


About the writer:

Amour Setter is an award-winning filmmaker, international producer, and principal at Auteur Film School.




The benefits of having a LinkedIn profile


These days anyone who is serious about business is on LinkedIn. Think of it as the Facebook for business. You can add people in your industry, comment on people’s posts, keep in touch, ask for referrals and even write professional blogs that you can share with everyone in your network. You can also see who has viewed your profile and blogs, as well as receive a ranking score for your profile views.

LinkedIn profiles are now hybrids of resumes, websites, Facebook and blog pages. It’s a complete presentation of who you are and what you are up to professionally. Most recruiters now use LinkedIn to do a quick check on people applying for jobs.

Here are 5 benefits of having a strong presence on LinkedIn:

  1. You can get seniors to notice you by creating a professional profile, posting content regularly and commenting on posts.
  2. Since LinkedIn is a prospecting, research and engagement tool, you can connect with decision-makers you might not normally be exposed to.
  3. You can introduce people to one another and be instrumental in bringing like-minded people together.
  4. LinkedIn is the perfect environment to leverage ‘brand power’. Remember there’s your brand, your company brand, and your industry brand. Promote and connect all three and watch relationships grow.
  5. Your strategic,  consistent and value-driven communications used in a thoughtful way on LinkedIn can and will open doors for you.

Remember that LinkedIn is a professional platform so you need to respect the platform etiquette. Sending  frequent, non-permission based emails are strongly discouraged. Spend some time interacting with people, supporting their content, causes and company before launching into requests for work or introductions.

Want to find out how you can become more professional in the film industry?  Auteur Film School offers a number of home-study film courses that include business skills. Email us for a prospectus:

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About the writer:

Amour Setter is an award-winning filmmaker, international producer, and principal of Auteur Film School. Visit her LinkedIn profile